Since the launch of Haldiram snacks, It has become Indians favorite snack. Haldiram’s is an Indian multinational sweets, snacks and restaurant company headquartered in Nagpur, Maharashtra. The company has manufacturing plants in a wide variety of locations such as Nagpur, New Delhi, Gurgaon, Hooghly, Rudrapur and Noida. Haldiram’s has its own retail chain stores and a range of restaurants in Pune, Nagpur, Raipur, Kolkata, Noida and Delhi.
As on 2022, Company is with $1 billion revenue and $150 million net profit $100 million. Revenue in 2019 was ₹7,130 crore (US$890 million).
Haldiram’s was founded in 1937 by Ganga Bishan Agarwal, fondly known as Haldiram Ji in his household, as a retail sweets and namkeen shop in Bikaner, Rajasthan.
In order to drive expansion, the company’s first manufacturing plant was started in Kolkata. In 1970, a larger manufacturing plant was established in Jaipur. Another manufacturing plant was established in New Delhi, the capital of India, in the early 1990s. In 2003, the company began the process of developing convenience foods to be marketed to consumers. In 2014, Haldiram’s was ranked 55th among India’s most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory. The company has grown at a tremendous pace over the years and in 2017 it was crowned as the country’s largest snack company, surpassing all other domestic and international competitors. Haldiram’s products are available in more than 80 countries
Know about their products
It has more than 410 products. It includes traditional namkeens, western snacks, Indian Sweets, cookies, sherbets, and pickles such as gulab jamun and Bikaneri bhujia and papadum. The company also produces ready-to-eat food products in its restaurants. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes.
Haldiram’s products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. The pricing of the company’s products is typically inexpensive compared to similar products made by other companies. In U.S. products are popular with the Indian diaspora.
