Honasa Consumer Pvt. Ltd., which retails products under Mamaearth and The Derma Co brands, stayed profitable in financial year 2022, with revenues nearing the ₹1,000 crore mark.

Operating revenue of Mamaearth’s parent is now ₹943 crore in FY22 from ₹460 crore in the previous fiscal. The company earned ₹932 crore from sale of products, while it made ₹11.5 crore from sale of services.

Mamaearth achieved its first major milestone when it raised $52 million at a $1.2 billion valuation and became a unicorn. Recently, Mamaearth recorded a net profit of INR 19.8 crore in the Financial Year 2022 on a standalone basis against a net loss of INR 1,332 crore in the previous Financial Year, that is, 2021.

Additionally, Mamaearth is also very close to reaching the 1000 crore revenue mark as it saw a 101% rise in the total income in FY22.

This growth of Mamaearth happened because of a few key factors –

1) Increase in repeat percentage of orders. This helped Mamaearth to retain customers and analyse feedback.

2) Increased proliferation of online & offline channels. At present, Mamaearth derives 70% sales from various online mediums and the remainder of its 30% of sales from its offline channels.

3) Decreasing expenses. Presently, Mamaearth is one of the few startups in India that has managed to control and decrease its expenses in the Financial Year 2022. Statistically speaking, Mamaearth managed to bring down its revenue by 48%, owing to a decline in its miscellaneous expenses.

Additionally, Mamaearth has been on an acquiring spree. It acquired a mammoth stake in Dr. Seth’s, a skincare brand, against a valuation of INR 28 crore. Before this deal, it had acquired Bblunt, a hair colour brand from Godrej Consumers. Simultaneously, it also acquired Momspresso.