Owing to the destructive and overwhelming footprint and mining process of gold, the most dominant metal preferred for jewellery, Vivek Ramabhadran founded Aulerth in 2021, guided by the vision that luxury isn’t about excessiveness but is being considerate towards the environment. Therefore, a year into its inception Aulerth creates jewellery that is couture-inspired and consciously made.

Brass is mined mainly for large-scale industrial purposes, and the use of this material in its recycled form generates a lesser footprint compared to its notoriously famous contemporary, that is, gold. Additionally, brass has the capacity to be mined numerous times without a dip in its chemical properties, making it one of the most sustainable metals.

So it was only fair for Aulerth to use brass in its jewellery catering to an audience that is conscious of its decisions on the environment. Ergo, the collection at Aulerth is poetic and highly wearable with artistic designs and stones engraved – all pieces carry with them information on how much toxic waste and carbon emissions can be avoided, which mining of gold for that piece would have otherwise caused.

The four building blocks of Aulerth are –
1) Experience. You get to visualise the jewellery before buying it.
2) Renew. You have the freedom to renew and exchange your jewellery after 12 months of purchase.
3) Restore. You can even give your old Aulerth jewellery a new, vibrant life.
4) Support. You have unconditional support from the customer team.

In their quest to be a ‘good ancestor,’ Aulerth has partnered with like-minded designers to curate a global upheaval and momentum for Indian curators setting new standards of discovery, appreciation and collection of jewellery.